Introducing Voga: taking the physical and immersive features only possible by being present in a real store, and tailoring them to your style.
The brand ethos is putting you in the heart of the experience, creating a dynamic brand that grows and changes as you grow with it.
This project includes dynamic branding and advertising, as well as digital platforms including virtual reality that add to the physical experience rather than separating from it.
A customisable app integrates VR features, allowing the user to scan products and try them on and customising them using a VR mirror. Using in-store features unlocks bonuses, including personisable app features.
Advertising also features the immersive experience of the mall, where users interact with the poster to place themselves in a fashion experience. Further onboarding follows using a typographic video leading to an app download.
Billboard posters show how it feels to be 'In Voga', expressing your own unique style and lifestyle journey.
Inspired by Japanese 'ita' bags, these brand bags have a clear plastic window in the front where you can add your own personal touch and look - and carry it around for all to see.
This type of dynamic branding means it can easily be applied to other media. Unique Instagram filters make for great shareability, and lock screens only available through Voga's app rewards create a special look for that user.
References and Credits
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